Sales & Marketing

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Agency Marketing

• Guide to Buying Advertising Media
  • Newspaper & Print
  • Radio
  • Television & Cable
  • Outdoor Advertising
  • Internet
  • Final Thoughts
    

Internet Marketing

• An Internet Marketing Strategy That Works
  • Joy Gendusa, PostcardMania... November 2005
• Why Agency Websites DON'T Work
  • Bill Wilson, Director of IIABA's Virtual University... November 2005
• E-mail Marketing: Boon or Bane?
  • Jack Burke, President of Sound Marketing... November 2005
• Selling Commercial Insurance to Internet Leads
  • by Bill Cummings, Marketing Consultant... February 2005

Niche Marketing

• Need a Reason to Call Your Affluent Clients
• Fireman's Fund Offers Tips... August 2005

General

2006

• Overcoming the Two Most Damaging Marketing Mistakes
  • by John Graham, Graham Communications... October 2006
• The Importance of a Marketing Plan
  • by Joy Gendusa, PostcardMania... September 2006
• Hear Them Roar (and See Them Buy)
  • by Leslie Grossman, Women's Leadership Exchange... September 2006
• Six Momentous Marketing and Sales Opportunities
  • by John Graham, Graham Communications... September 2006
• How to Prosper in a Soft Market
  • by Emily Huling, CIC, CMC... June 2006
• Significantly Improve Your Referral System
  • by Bill Bachrach, CSP... May 2006
• How to Do Referrals the Right Way
  • by John R. Graham, President, Graham Communications... May 2006
• How to Market and Sell When Everything Keeps Changing
  • by John R. Graham, President, Graham Communications... February 2006
• Bigger Clients, Bigger Challenges
  • by Emily Huling, CIC, CMC... January 2006

2005

• Setting Business Goals and Follwing Through
  • by Joy Gendusa... December 2005
• Seven Ways Salespeople "Unsell" Their Customers
  • by Roy Chitwood... September 2005
• Are You Equipped to Sell?
  • by Emily Huling, CIC, CMC... August 2005
• Climb to Level Four Selling
  • by Emily Huling, CIC, CMC... June 2005
• Creating a Sales Environment
  • by Chris Burand, President, Burand & Associates, LLC... February 2005

The Marketing Edge

• "An E-Newsletter Can Boost Your Agency's Marketing Efforts & Image"
  • by Bill Cummings, Marketing Consultant... August 2005
• "21st Century Integrated Marketing"
  • by Bill Cummings, Marketing Consultant... July 2005
• "Dynamic Sales Management"
  • by Bill Cummings, Marketing Consultant... June 2005
• "Branding Your Insurance Agency"
  • by Bill Cummings, Marketing Consultant... May 2005
• "The Guide to Successful E-mail Marketing"
  • by Bill Cummings, Marketing Consultant... April 2005